What is eCommerce Integration and Why You Need to Use it to Win?

The process of eCommerce integration is the interconnection of different eCommerce-related platforms into one singular unit. This process proves extremely beneficial for SaaS application developers to have multiple connections with different eCommerce platforms across the globe because it provides a certain competitive advantage to the organizations. As a result, tools such as Dynamics 365 are proving to be a worthy inclusion into the list of software options that can help with eCommerce Integration.

To describe it simply, it can be said that SaaS applications can be connected with different shopping carts or marketplaces with the help of eCommerce integration. This process is vital since it provides the business owners with a chance to manage all their stores online via proper data integration, carts, shipments, and various other aspects. Furthermore, with proper eCommerce integration of marketplaces and shopping carts, store owners can properly expand their entire audience and customer base, thus improving revenue due to a larger marketplace.

The Difficulties With Digital Isolation

For those running online stores, it is quite common to feel the solitude that comes with the standalone character that comes with running things online. It might seem that eCommerce stores might not be ideal for the entire digital business ecosystem from the exterior. These stores have a unique dashboard and have other aspects that might seem quite lonely at first. However, that is simply not the truth.

When there is a proper and robust integration, the company's employees tend to spend lots of time reconciling the information that comes from the online stores along with processes that include shipping solutions, ERP, Warehouse Management, etc. In such cases, manual reconciliation doesn't just take more time but also accounts for multiple errors. Hence, it can lead to financial losses in the long run.

Further adding to the problems, the eCommerce stores that are disconnected also experience a loss in shipping efficiency. With a complex ordering process for the online stores, the costs and time were taken to complete the process and make the shipment will increase. Not to mention that there are often errors related to manual entries, which can cause major implications in the company's finance.

Another added woe for the standalone platforms of eCommerce is the limited promotion for their products to the audience. Unless you possess a properly integrated management system for your inventory connected to your store, it becomes impossible to keep your customers in the know about the different products and services you have in store for them.

Entering A Cross-Channel Mystery

Due to the digitization of the world, most companies these days are required to maintain a healthy sales channel. However, having an online channel would only represent one sales channel. Hence, most in-person shops tend to have a physical channel of sales as a primary source for their business. With the evolution of cross-channel platforms, businesses have to find an integration option to have access to information provided in different platforms to offer it into a single unit.

This is why most businesses these days are focusing more on eCommerce integration options that would enable the customers to make their payments through digital channels while receiving their goods from another. This also allows the businesses to grow and achieve success across different sales channels. Not just that, but customers also have the chance to receive optimal support from organizations through such channels that include fulfillment centers, call centers, etc.

If the companies don't have efficient and effective eCommerce integration, it will be impossible to manage certain important aspects of organizations such as finance, supply chain managing, and other important factors. Hence, tools such as Microsoft Dynamics continue to gather a lot of popularity in the eCommerce sector because of the fantastic integration options they have for their business organizations.

Reap of the Benefits of Ecommerce Integration for Your Business

For every business out there making a mark on the world, it is pretty clear that they can only do so through proper eCommerce integration. There are multiple advantages of the process, and it is a worthy use of money. With the help of this feature, the companies can possess a tool that will assist them in connecting all their business functions across different sales channels and providing them to the customers in a singular platform. The proposal for various companies to incorporate the developed solutions for eCommerce integration becomes essential with the advent of pre-built software solutions such as Dynamics 365 Finance, NAV Connector, Shopify, AX, and many others.

If you are looking forward to selecting the right solution for eCommerce integration, you need to look for an efficient connector to a bidirectional integration option. For example, a company that wants to integrate their information and data with Dynamics 365 needs to be able to choose a tool that would help them derive and send information from across platforms such as Magento and Dynamics.

Also, another thing to keep in mind is that whatever eCommerce integration option you choose should be seamlessly deployed with the online commerce platform and the ERP system you have. Now saying that would mean that cloud-based solutions seem to be the correct choice for most efficiency and effectiveness.

Conclusion

Online commerce is slowly becoming a very important part of the business sector. Ecommerce is essential these days for companies to grow properly and sustain the success they are receiving. However, creating an online store is simply just the start of the entire journey. To run the store properly and manage everything systematically, one must possess all the connectors and tools to automate the entire communication flow between business systems and eCommerce platforms.

This also assists in inventory management and ERP control as well. With professional services of eCommerce integration, people now have a way to access the tools and systems that can aid them through the entire process without any complications. This will enable the businesses to grow in competitive environments and achieve good results.

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• asked 2 years ago
• John Smith